I love how simple this ad is for the Ireland Road Safety Authority reminding construction workers to be careful. Times have changed and so have the tools we use. Building the infrastructure might have been harder from a manual labor perspective, but from a "you'll sever your limbs," perspective, it's a lot harder today.
Great music choice, too.
Irish International BBDO
Dillon Elliott - Copywriter, Irish International BBDO
Clayton Homer - Art Director, Irish International BBDO
Dylan Cotter - Executive Creative Director, Irish International BBDO
Rosanne Clarke - Account Director, Irish International BBDO
Noel Byrne - Production Director, Irish International BBDO
Health & Safety Authority
Gavin Lonergan – Head of Communications and Customer Relations
Hugh Jordan – Web and Social Media Manager
Michael McDonagh – Head of Construction Policy
Nadav Kandar - Director, Partizan
Lucy Hayes - Producer, Partizan
"Sixteen Tons" - Performed by Johnny Sandon and written by Merle Travis