Ugh! Poor guy - nobody can eat that much eel.....
It's worth noting that Ad Age just picked this ad up in their article "Nine of The Most Interesting Cannes Commercials From Outside the U.S."
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
Founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.