HSL "Track to the future" (2015) 2:00 (Finland)

"Track to the Future” is a literal moving talk-show designed to get the Helsinki locals in the know about the upcoming on infrastructure improvements being implemented by Helsinki Regional Transport. On buses, ferries, trams and buses, Finland's biggest talk show host an loyal car owner Tumoas Enbuske chatted with all sorts of guests. The tone was sometimes funny and sometimes heated. Apparently Finns don't like people with money who drive fancy cars. Regardless, the show got a bunch of hits and earned media. Pretty cool to take what was essentially a very boring piece of communication and do something way more interesting with it.

Mari Flink, Marketing Director, HSL
Sami Jokivirta, Marketing Manager, HSL
Agency website: www.358.fi
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Producer: Mari Romanoff
Account Director: Veera Kivimäki
Graphic Designer: HP Savolainen
Photographer: Lauri Eriksson
Director: Elias Koskimies
Executive Producer: Ville Varesvuo
Producer: Juha-Matti Nieminen
Account Manager: Sari Ljokkoi
Planner: Sakari Forslund

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