"In armed conflicts, schools are too often used for military purposes. Schools become targets. Children, too. They are deprived of their education. Many countries have endorsed the safe schools declaration. Has yours?"
Judging by the number of countries on the list, I'd say we have a long way to go. Nevertheless this is a powerful spot reminding us all just how far we need to go to keep kids safe.
CLIENT - HUMAN RIGHTS WATCH
BRAND MANAGERS - Bénédice JEANNEROD, Maria FIORIO
AGENCY - BETC
AGENCY MANAGERS - Catherine EMPRIN, Giulia LOCATELLI, Marine RAELISON
CREATIVE DIRECTOR - Christophe CLAPIER
ART DIRECTOR - Antoine MONTES
COPYWRITERS - Alban GALLEE, Charles PIVOT
TV PRODUCER - Isabelle MENARD
TV PRODUCER ASSISTANT - Malika Hamladji
PRODUCTION COMPANY - LA PAC
(Delphine GUERIN / Jérôme DENIS)
SOUND PRODUCTION COMPANY - Schmooze
(Gregoire GALIAN / Matthieu SIBONY)
DIRECTOR - Reynald GRESSET