Since the subtitles are small, I'll tell you what this case study is showing you. Humanis, major French healthcare group in France, supports the association Gêniris in 2015 to commit to fighting rare eye diseases.
The group launched “Lueurs d’espoir” a participative video clip created by Fred & Farid Paris allowing viewers to see through the eyes of blind person. Plunged into the darkness with your cursor as your only source of light. A tiny glimmer helping you to find out what’s hiding in the darkness.
Each glimmer’s position is recorded: there are as many lights as there are participants. And it’s only when we are together, joining our glimmers of light, that the clip is revealed … men, children, women, their blind relatives.
At the end of the experience, a message appears: “Seeing their loved ones for the first time is the most beautiful thing for a partially-sighted person.”
The music is sold and the collected money is donated to research funding. Giving hope to blind people that they will see their loved ones one day. Once the music is downloaded, a surprise awaits: each and every relative thanks us personally through photos of the loved ones who still have hope thanks to our donation.
Humanis, to protect is committing.
Agency : Fred & Farid Paris
Client : Humanis
Title : Lueurs d'espoir
Chief Creative Officers: Fred & Farid
Executive Creative Directors: Benjamin Marchal, Olivier Lefebvre
Copywriters : Lena Monceau, Julia Deshayes
Art Directors : Lena Monceau, Julia Deshayes
Brand Supervisors : Karim Natouri, David Chenu, Isabelle Genest, Charlotte Arditi
Agency Supervisors : Jonathan Serog, Marine Ravinet, Amandine Decourcelle
Tv Producer : Anne Mascorda
Post Producer : Anne Mascorda
Digital Producers: Adelyne Cazot, Emmanuel Clavier
Director : Mustafa Mazouzi
Production Company : Starloo
Producer : Mathilde Manaud / Pierre Jaspard
Music Supervisor : Léo Copet / Robin Riccitiello (BCKSTG)
Music: « Ain’t No Mountain High Enough » - Éma (Adaptation Nickolas Ashford & Valerie Simpson)