Accident statistics showed a growing number of victims of car accidents that occurred in Uruguay during 2014, due to texting and driving. Punto Ogilvy and Hyundai launched the "Do not lose control for a message" campaign. It seeks to raise awareness in the Uruguayan people about the risks involved in using the phone while driving. A really simple visual brings the point home even to those who can't yet read.
In 2014 one person died every 16 hours in traffic accidents, a fact that repositions claims as one of the leading causes of death in Uraguay. Last year more than 23,400 accidents that killed more than 500 deaths were recorded. In order to raise awareness in Uruguayan society, the company Hyundai made by the agency Ogilvy point a campaign called "Do not lose control for a message." This set of actions seeks to educate drivers about the risks of driving and using the phone at once.
Advertising agency Ogilvy & Mather Point
Advertiser Hyundai Uruguay
Brand Hyundai Campaign - Do not lose control for a message
Product Action to raise awareness in Uruguayan society
Creative CEO Emiliano Vargas
Art director Rafael Ramirez
Account Manager Bruno Petcho