Hyundai Elantra - "Miss Decisive" (2012)

To launch the latest models for the Hyundai Elantra series, Hyundai ad agency, Innocean Worldwide Americas shows us how an easy decision just got harder.

"Miss Decisive" is directed by Ulf Johansson (Smith & Jones) and edited by Paul Martinez, Arcade Edit.

Client: Hyundai Motor America

Brand: Elantra

Agency: Innocean Worldwide America, Huntington Beach

Executive Creative Director: Greg Braun

Creative Directors: Robert Prins, Max Godsil

Copywriter: Michael Duckworth
Copywriter: Steve O’Brien

Senior Art Director: Tom Gibson

Account Director: Valencia Gayles

Executive Producer: Will Woollett

Senior Producer: Helen Erb

Production Company: Smith & Jones

Director: Ulf Johansson

Executive Producer: Phillippa Smith

Producer: Megan Moore

Director of Photography: Andrzej Sekula

Editorial: Arcade Edit

Editor: Paul Martinez

Producer: Kirsten Thon-Webb

Music: Asche & Spencer

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