ICA Handlarna - Kajsa & Roger "Rehearsing" (2001) Sweden

Roger:- "Herring from Abba, three jars for thirty-three kronor. And ICA's own brand meatballs, 1 kilo for twenty-nine and ninety.."

Kajsa : - "Roger, we haven't opened yet!"

Roger: -"Yes, I know, I'm just practising... [returns to talking to his imaginary customer] ..."Sorry what was that - oh yes - Herring, from Abbas."

Ad agency : King, Stockholm

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