Crispin Porter and Bogusky, have re-done the hilltop classic, the song that reached the top of the pops of the best ad-songs of all time, is now re-sung by G. Love in the new ad for Coke Zero called chilltop. (Flash site).
The lyrics are as bland as they can be: "I'd like to teach the world to chill, take time to stop and smile/I'd like to buy the world a Coke and chill with it a while." but we weren't expecting anything else.
As reported earlier, fast company is quite right, G. Love might be the right choice but the song is the wrong one. And who on earth still uses "chill" as an as an adjective? CP&B can't win 'em all every time. Is this a symptom of good agency + bad client, or is it simply a reminder that Crispin's mortal after all? ;)