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IKEA - CIRKULÄR - (2022) case study (Denmark)

The case study for Ikea Denmark's concept of having a "circular" deal instead of Black Friday, selling used and even rare designer vintage IKEA pieces. That was my favorite part of the stunt, buying back the design pieces and selling them at the original price. I wish I had been in Denmark for that! Great idea, great case study.

Title:    CIRKULÄR
Client:    IKEA Danmark

Ad agency:    IKEA Danmark, Hjaltelin Stahl, Marketquare & dentsu X
Production Company:    Pegasus Production
Creative Director:    Lasse Vintersbølle

Individual Credits:    Nanna Gjerstrup
Individual Credits:    Anne Mette Christiansen
Individual Credits:    Nicolai Dimon
Individual Credits:    Adam Kerj
Individual Credits:    Søren Brix
Individual Credits:    Katrine Mehl
Individual Credits:    Christian Sørensen
Individual Credits:    Lærke Rygaard
Individual Credits:    Alexander Sekjær
Individual Credits:    Caroline Rex
Individual Credits:    Ulik Kepinski Rode
Individual Credits:    Christian Ryser
Individual Credits:    David Asmussen

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