Ikea - Giant (2003) Outdoor (Netherlands)

Part of a campaign to establish IKEA as the ideal place for family furniture, giant 17-metre footsteps were laid out leading to an IKEA store. Strawberry Frog sent photographs taken from above to press and TV stations.

Client: Ikea

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Anonymous Adgrunt's picture
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Dabitch's picture

Wow...

Though they look like a photoshop job I dearly hope they're not. Because if they're not, it's cool as all get-out!

kurtberengeiger's picture

I have to agree that this reeks of Photoshop. And besides that, I wouldn't mind if someone explained the idea behind it all again...