Ikea "Marry Harry' (2018) 1:00 (Germany)

Just in time for the Royal Wedding, Ikea comes out with this silly but charming spot in which to tout their Harry chair. See, at first you think it's about Prince Harry but nope, it's the chair. And at he end lots of people go off in wedded bliss, forever joined with their Harry chairs. The marriages took place at the IKEA furniture store in Altona, Hamburg. From what we are hearing, at least two men insisted on Harry signing a pre-nup, but there is no confirmation at this time.

Client: Ikea
Client-side responsibility:
Country Marketing Manager: Heiko Klauer
External Communication Manager: Tobias Vogler
Responsible Project Leader: Max Bohne, Kathleen Döring
Project Team:Annabelle Gerhardt, Chantal Gilsdorf, Natanja Grün, Sonja Rozet, Dorothea Giese-James
Corporate Communications: Chantal Gilsdorf
Agency-side responsibility, thjnk Berlin:
Managing Director, Creation: Stefan Schulte
Creative Director, Concept/Copy: Sabine Kuckuck
Creative Director, Art: Anne Isert
Creative Copy Senior: Benjamin Waldt, Malte Vogt
Creative Concept/Art: Sophie Kearney, Stephan Nürge, Julian Ortlieb
Strategist Senior: Stephan Friedrich
Managing Director, Consulting: Hendrik Heine
Management Supervisor: Maria Schwarz
Account Management: Kerstin Hagg
Initialwerk GmbH:
Managing Director: Lars Hoffmeister
Project Manager: Eva Neumann
Production-side responsibility:
TV Producer (CFS): Hermann Krug, Kristina Albrecht
Film Production: Pictima
Director: Florian Gregor
Camera: Lucas Pretzel & Lee Maa
Post-Production: Pictima

Agency-side responsibility, Publicis.Sapient:
Community Manager: Anne Rassner, Lena Elfrath
Creative Director: Britta Schöffler
Concept Developer: Camila Gomes
Project Assistant: Zara-Diana Karamali
Client Executive: Daniel Matanovic
Manager, Program Management: Ines Seitz
Senior Strategist: Jay Boynton

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