Infiniti - "Competitive" - (2010) :30 (USA)

Mothership director David Rosenbaum has teamed up with ad agency TBWA\Chiat\Day, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired” and “Competitive” also tap the visual effects expertise of Mothership sister company Digital Domain. In “Competitive,” when an average Joe leaves for work, his neighbor’s bratty kids pelt him with snowballs. “See you at work!” says his annoying neighbor. The man uses his impressive snowball-making skills to exert sweet revenge. As the glacier-sized mass rolls through the sleepy mountain town, the man zips down precipitous roads in his Infiniti G-Sedan. When he pulls up to parallel park, the snow boulder rolls over his neighbor’s BMW, taking it away and leaving a convenient empty parking space.

Credits for INFINITI Winter
Titles: :30 “Inspired” / :30 “Competitive”
Airdates: 11/15/10 “Inspired”
11/18/10 “Competitive”

Agency: TBWA\Chiat\Day / Los Angeles, CA
Chief Creative Officer: Rob Schwartz
Global Creative Director: Kerry Feuerman
Creative Directors: Patrick Condo, Bob Rayburn
Copywriter: Chris DeNinno
Art Director: Chase Madird
Senior Producer: David Hoogenakker
Executive Producer: Richard O'Neill
Managing Director: Walt Smith
Account Director: : Dan Pardo

Production Company: Mothership / Venice, CA
President: Ed Ulbrich
Executive Producer: Tanya Cohen
Director: David Rosenbaum
Producer: Julien Lemaitre
Director of Photography: Mattias Montero

Visual Effects: Digital Domain / Venice, CA
President of Commercial Division: Ed Ulbrich
Executive Producer: Jim Riche
VFX Supervisor: James Atkinson
CG Supervisor: Lee Carlton
VFX Producer: Nicola Wiseman
VFX Coordinator: Stephanie Escobar
Matte painter: Dark Hoffman
Houdini fx artist: Youngsam Suh
Maya fx artists: Wayne Hollingsworth, Ken Jones
Lighting: Kenny Jackson
Roto artist: Hilery Copeland
Flame Compositors: Jeff Heusser, Lisa Tomei
Nuke Compositors: Robin Graham, Beejin Tan
Tracking: Michael Lori
On-set integration: Jesse James Chisolm

Editorial: Cut + Run / Los Angeles, CA
Editor: Dan Swietlik
Producer: Kendra Scott

Music: Elias Arts / Santa Monica, CA
Sound Design: Play Studios / Santa Monica, CA

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