Infiniti - "Inspired" - (2010) :30 (USA)

Mothership director David Rosenbaum has teamed up with ad agency TBWA\Chiat\Day, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired” and “Competitive” also tap the visual effects expertise of Mothership sister company Digital Domain. In “Inspired,” the man rolls a seemingly innocuous snowball down a mountain. As he hops into his Infiniti, the ball picks up speed and girth. The man drives down an icy winding road, deftly dodging the ball -- which, at this point, has grown to twice the size of the vehicle. As the man arrives at his destination, the boulder-sized ball hits a grouping of trees and explodes, creating a beautifully magical impromptu snowstorm.

Credits for INFINITI Winter
Titles: :30 “Inspired” / :30 “Competitive”
Airdates: 11/15/10 “Inspired”
11/18/10 “Competitive”

Agency: TBWA\Chiat\Day / Los Angeles, CA
Chief Creative Officer: Rob Schwartz
Global Creative Director: Kerry Feuerman
Creative Directors: Patrick Condo, Bob Rayburn
Copywriter: Chris DeNinno
Art Director: Chase Madird
Senior Producer: David Hoogenakker
Executive Producer: Richard O'Neill
Managing Director: Walt Smith
Account Director: : Dan Pardo

Production Company: Mothership / Venice, CA
President: Ed Ulbrich
Executive Producer: Tanya Cohen
Director: David Rosenbaum
Producer: Julien Lemaitre
Director of Photography: Mattias Montero

Visual Effects: Digital Domain / Venice, CA
President of Commercial Division: Ed Ulbrich
Executive Producer: Jim Riche
VFX Supervisor: James Atkinson
CG Supervisor: Lee Carlton
VFX Producer: Nicola Wiseman
VFX Coordinator: Stephanie Escobar
Matte painter: Dark Hoffman
Houdini fx artist: Youngsam Suh
Maya fx artists: Wayne Hollingsworth, Ken Jones
Lighting: Kenny Jackson
Roto artist: Hilery Copeland
Flame Compositors: Jeff Heusser, Lisa Tomei
Nuke Compositors: Robin Graham, Beejin Tan
Tracking: Michael Lori
On-set integration: Jesse James Chisolm

Editorial: Cut + Run / Los Angeles, CA
Editor: Dan Swietlik
Producer: Kendra Scott

Music: Elias Arts / Santa Monica, CA
Sound Design: Play Studios / Santa Monica, CA

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