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Innovative Outdoor: Slower Is Better

Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.

To help the Elm Grove Police discourage speeding, we designed die-cut signs and placed them over roadside radar trailers, which were triggered by speeds above 25 mph.

Cramer-Krasselt, Milwaukee
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie

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Anonymous Adgrunt's picture
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Dabitch's picture

Clever. I like it.

Neo's picture

I LOVE it, very nice.

kamari's picture

This is awesome.

arrella's picture

The best one is "Chance of crash" , the scariest one is "days in hospital bed".

Dabitch's picture

I thought with the current health insurance/system debate in the states the REALLY scary one is "accident bills"....

Dabitch's picture

I just found this post which argues that this campaign misses the target.

Slower Is Better Roadside Speed Campaign Misses on Motivation

This recent anti-speeding campaign from the Elm Grove Police Department fails to understand the key people whose behavior it's meant to change: males between 16 and 25.
To them, a digital readout sign is a video game. Can they set the high score?

Are young males really that stupid? Really?

Anonymous Adgrunt's picture

Yes, they are that stupid.