Irish Defence Forces "Join our team" (2016) 1:00 (Ireland)

The Irish Defense Forces are pretty bad ass and so is this simple concept: You've been training your whole life for this job. You just didn't know it. Rothco were the only Irish agency to win metal at Cannes Lions 2016, and they won a silver for this in the Creative Data category. Using precision data targeting they were able to raise the rate of suitable female applicants to the army by 65 percent in just three weeks. That's remarkable.

Client: Irish Defence Forces
Agency: Rothco
Agency Producer: Emma Ellis
Art Director Ray Swan
Copywriter Emma Sharkey
Finished Art Gerry Cole
Managing Director Richard Carr
Account Director Katie Oslizlok
Account Executive Ali Crowley
Strategy Emer Howard & Emer Fitzgerald
Digital Team Daniel Coss, Daire Lennon
Social Amy Lyons
Production Company: Rothco
Director Ray Swan, Paul Power
Producer Emma Ellis
Animation: Darach McHugh
Post Production Rothco
Sound Mutiny

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