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Irish Springs - Cast Thy Smell Away / “Smell From a Nice-Smelling Place.” (2022) :30 (USA)

A man floats on a makeshift raft into the mythical Irish Springs. What seems a lovely welcome at first, quickly turns dark and cultish as the Irish Spring popolus chant "cast thy smell away" and dip the man in a giant vat of Irish Spring body wash. Oh dear, will he be alright? Yes! Refreshed the man reappears and they all rejoice and dance around the giant bottle of Irish Spring body wash. 

Quite a silly ad, and not bad for the very first Super Bowl commercial from this brand. 

This ad airs during the fourth quarter.

Ad agency: Ten6

Directed by: Matias Rygh and Mathias Eriksen aka Matias and Mathias

Airs:  fourth quarter 

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