Everyone who is caught up on the Boston ad scene gossip knows that Tim Cawley, formerly of Hill Holliday and Mullen, ha left Mullen and co-founded a creative agency in Boston called Sleek Machine.
Sleek Machine are now doing work for the Isabella Stewart Gardner Museum.
The idea is very timely and executed in the social media realm where locals can be targeted geographically. Since Boston’s been hit with historic levels of snow over the last month, it’s been nothing but grey skies and whiteout conditions. Grey grey, white white, grey, white. You get it.
Thus, the entire idea rests on re-introducing Bostonians to colour, in case they forgot what it looks like. Tim explains: "This transit and social campaign invites people to avoid going stir crazy and visit the Museum’s famous sprawling, verdant, indoor flower gardens. We also updated their Facebook header to show off the flower gardens as a visual payoff. "
CLIENT: Isabella Stewart Gardner Museum
AGENCY: Sleek Machine/Boston
AD: Alan Duda
CW: Tim Cawley