Israel Aids Task Force campaign.

Shalmor Avnon Amichay / Young & Rubicam have been really busy recently. In this campaign for the Israel AIDS Task Force they created two commercials and one poster. The team at Shalmor Avnon Amichay ask : "How do you advise people to have safe sex after years of AIDS awareness? How do you remind people it is highly transmittable through sexual contact and that, unfortunately, it still has no known cure?" Here's their answers.
Super adgrunts, see ads in the commercial archive

Fantasy


God

Everyone, see the poster inside.

Only with dedication and persistence combined with public support, we'll be able to turn things up-side down.

Managing Creative Director: Gideon Amichay
Creative Director: Nir Livni
Art Director: Alon Zaid
Copywriter: Dan Avlegon

AnonymousCoward's picture
areia's picture

I don't get the poster. Is it legs crossed "until we win" and then it is a victory sign instead?

evahasson's picture

Hi, no it is not legs crossed.
If you hold the ad up so that you can read the title "until we win" you will see that the ribbon turns into a victory sign. Until that happens, donations for research purposes are crucial.

areia's picture

Thanks! OK, then I did get it, I was just trying to read more into it.