Israel's websites black out to mark a year to the Israeli soldiers' abduction

Interesting stunt orchestrated by Y&R in Israel, if you're a newsjunkie you know that last year July 12 Ehud Goldwasser and Eldad Regev were abducted, and since being kidnapped nobody has heard from them.

On July 12th this year, at precisely 9:05 in the morning - the time the soldiers were abducted - all leading Israeli internet sites blacked out for five minutes.

The pages shown instead looked a lot like those standard 404 not found files, but instead read "The soldiers cannot be found". This movie shows all sites involved, and yes that's Google in the midst. The blackout was all over the Israeli internet, so much so that broadcast TV couldn't do any worse and decided to join "blacking" out broadcasts as well.

Ad agency : Y&R in Israel,

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.