A simple poster in the London underground urging people not to eat smelly foods while riding the tube has caused a bit of a diplomatic spat. The poster triggered a torrent of angry letters from salami-lovers and even the Italian ambassador in the UK.
"We considered this poster to be very offensive to the Italian image, Italian products and the Italian company that is clearly identified," the Italian Embassy's economic counselor Guido Cerboni told Reuters." It is a caricature of Italians."
The London Underground said to Reuters "We apologize for any offence this has caused the Italian community. It was meant to be a light-hearted attempt to stop travelers eating smelly food", the posters have been withdrawn but the storm in a sausage might not be over yet. Cerboni expects that the company who's label is clearly visable in the posters might sue for damages, "It [their image] has clearly suffered damage"