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James Squire “Ordinary Be Damned” billboards

Award-winning photographer Ian Butterworth shot these ads, which go along with Milk + Honey's epic origin story commercial for the beer brand

The integrated campaign, running across cinema, TV, social, radio, and out of home establishes James Squire’s audacious philosophy and approach to life.  

 

Client: James Squire

Photographer: Justin McMillan

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