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John St are as always spot on with their satire of the advertising industry. The devil is in the details here, where a poster on the wall reads "If she's crying, she's buying", and the graph for C.L.I.T.T that the male creative admits he has difficulty finding sometimes, looks like something else. Painting the entire building pink at the end seals it. We need feminism to empower our capitalism folks! You can even visit www.janest.ca for more info.