KALENJI - The first meter (2017) :45 (France)

The first meter is always the hardest. So true. Just watching this spot makes me not want to hit the gym today at all. I guess I won't! This spot shows you what it's like to run that first meter-- in reverse. Nice way to appeal to new runners who need a little bit more inspiration to get out of bed and start hitting the pavement.

Brand: Decathlon
Agency: Rosapark
Co-founder : Jean-Patrick Chiquiar
Co-creators and ECDs: Gilles Fichteberg and Jean-François Sacco
Managing Director: Sacha Lacroix
Creative Directors: Mark Forgan and Jamie Standen
Copywriter: Nicolas Gadesaude
Art Director: Julien Saurin
Strategic Planner: Alexandre Ribichesu
Account Manager: Victor Faubert & Adélaïde Destaillats
TV Production: Yaël Eligoulachvili and Juliette Vignerot Martin
Production: Sovage
Director: Ben Strebel
DOP: Benjamin Todd
Producer: Willy Morence
Sound: Les Kouz

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