Karen Kaufman, to join Gain Theory in NA & LATAM

Gain Theory - a global WPP marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities - has named Karen Kaufman to the role of Managing Partner, Client Development for NA and LATAM.

In this newly created role, Kaufman will be developing new and existing client relationships in this territory.

She will report to Jason Harrison, who in April was named worldwide CEO of Gain Theory.

‘I am excited to have Karen on board.’ said Harrison ‘Her appointment shows a commitment to building Gain Theory in NA & LATAM. Karen has unique, multi-lateral experience in the consumer insights, research, data and analytics domains, across multiple advertiser categories including Telecom, CPG, Retail, Entertainment and Financial Services. This unique experience coupled with an understanding of multiple analytical domains will help clients solve their most complex and vexing marketing effectiveness challenges.’

Having worked within WPP for 16 years – with the likes of Ogilvy & Mather, Maxus and Mindshare - Kaufman has acted as a consultant advisor to some of the biggest advertisers in the world. Her heavyweight experience has seen her create custom analytical approaches to complex marketing challenges, connecting analytics and insights to execution and taking clients through the journey from challenge to solution.

Karen joins from GroupM Consulting Practice which saw her partner closely with a leading CPG client, to develop strategies that drive long-term profitable growth.