Kaspersky Lab Earth 2050 Project Invites Dreamers, Innovators and Designers to Predict and Illustrate the Future

POSSIBLE Moscow has developed the 2050.earth interactive portal for Kaspersky Lab, to help raise awareness about the associated cybersecurity issues that the future may hold.

To celebrate its 20th anniversary, cybersecurity company, Kaspersky Lab, has launched an interactive project that invites users to discuss the world of the future, the opportunities it brings and the threats it might cause. Earth 2050 brings together men and women from artistic and scientific backgrounds, dreamers and innovators, to predict changes in the world, as well as technology and cyber threats in the upcoming 30 years.

They has created an interactive experience that features the most popular forecasts and theories - including some from the world's top scientists and futurists - and it invites designers from all over the world to interpret these scenarios, showcasing their vision for our future. You can participate in this by uploading your ideas, which may explain why we in the future will be wearing 90s wrap around sunglasses.

Marat Arutyunov, creator, POSSIBLE Moscow, says:

“The idea was to consolidate futurologists and visionaries in their ambition to describe a future world. We see lots of scientists and futurologists tell us about the future, whilst designers, artists and illustrators upload their works to places like Behance. We wanted to combine them, creating a single web platform where all the predictions and images can be showcased.”

Earth 2050 divides the planet into geographical areas, with each including a forecast on a certain aspect of society's life. Many locations are complemented by futuristic images and even 360-degree panoramas. Any designer, illustrator or artist can upload his or her work to the site and members of the public can comment freely on whether they believe certain predictions will come true.

Earth 2050 will be active for a year.

Possible Group

Marat Arutyunov – Idea, Copywriter
Vlad Sitnikov – Chief Creative Officer
Artyom Filimonov – Creative Director
Artur Pechorin – Account & Creative Producer
Mikhail Sinelshikov – Creative
Dmitryi Voskresensky – Strategist
Sergey Andronov – Conceptual Design Author
Kirill Klipperstein – Design
Anton Vodogreev, Dmitryi Maksimov – Illustrators

Kaspersky Lab

Denis Khromov – Global Brand Communication Manager
Vladislav Biryukov – Head of Consumer Social Media
Sergey Malenkovich – Deputy Head of Social Media
Nataliya Merkushova – Senior Corporate Communications Manager
Authors of predictions (Kaspersky Lab):
Alexey Malanov – Malware Expert
Timur Biyachuev – Director Anti-Malware Research
Vitaly Kamluk – Principal Security Researcher, Head of Research Center
Marco Preuss – Head of Research Center, Europe
Sergey Golovanov – Principal Security Researcher
Andrey Nikishin – Head of Future Technologies Projects
Andrey Lavrentyev – Head of Technology Research Department
Roman Aleshkin – Project Manager

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