KFC "Colonel Sanders : La Legende, L'homme, Le Poulet" (2018) 1:30 (France)

Bonjour mes amis, this ad is tout en français, but I will do my best to translate it for you even though we usually only do English spots because a. I want to practice my French and B it's kind of funny to see a Kentucky legend speaking French.

But I have to say it's also sad. Read that freaking legal line. pour votre santé mangez au moins cinq fruits et légumes par jour. That means "for your health, eat at least five fruits and vegetables per day." I assume they mean servings. But still, way to be a buzzkill. Also, isn't this the country that lives on booze and fatty cheeses and basically invented binge drinking? But sure, go ahead and let Grand frère (Big Brother) tell us what to do. Mon dieu. So without further ado, and without further rhyming, here's my translation. I'm going by meaning rather than word-for-word. Hey, I was trained as a copywriter. Couldn't hurt.

Man 1: What'd you order?
Man 2: Uh...just chicken.
Cut to Colonel: Excuse me, dude. Are you talking about my chicken recipe? Allow me to introduce myself. I Colonel Sanders, of KFC. And this is my chicken. It took nine months for you to get born? I spent 40 years working on my chicken recipe. I was even named Colonel for this-- eh, president was already taken. You can't keep a secret for more than ten minutes? I've kept my recipe secret since 1939. Bye-bye. The quest for eleven herbs and spices gave meaning to my life. (To crocodiles) GiDDYUP! I've been sharing my passion for chicken all over the world forever. When people tell me "It'll never work," I answer "We'll see."
Nature gave us ten fingers. I gave us a good reason to use them. God created the earth in seven days? If only He'd taken 14,600 more days, He could've created one of the best chicken recipes of all time.
(to man 2:) This is why what you're about to savor is not "just chicken."
Man 1 (whispering): I think he wants you to eat it.
And that means...KFC it's Finger Lickin' Good. And they're right.

Agency: Sid Lee Paris
Client: KFC France
Ad Title: Colonel Sanders
Chief Creative Officer: Sylvain Thirache - Executive Creative Director
Brand Supervisors: Frédéric Levacher, Pascale Laborde, Sophie Lacroix, Cécile Lequeux
Creative Directors: Céline & Clément Mornet Landa
Agency Supervisors: Johan Delpuech - President, Mehdi Benali - Managing Director, Héloïse Marchal - Account Director, Benoit Fernandes - Account Manager
Copywriter: Simon Lamasa
Art Director: Sophie Dherbecourt
Head of Strategy: Benoit Pellevoizin
Strategist: Patrice Zamy
Head of Production: Thomas Laget
Agency Producer: Marine Redon
Production Company: La\Pac
Producer: Delphine Guerin
Director: Jeff Low
DOP: Martin Ruhe
Music: Sanjiv Sen
Music Producer: Schmooze
Post Production: Mathematic
Post Producers: Jane Jamaux & Paul Crehange

AnonymousCoward's picture