KFC France is bringing back one of its most exceptional offers, the TUESDAY DEAL, a bucket of 11 chicken tenders for 6.95E. But they also know that means you’ll need a big appetite, which is why they’re launching an even more exceptional offer – the Monday diet. I guess this is a clever way to remind people of the enormous Tuesday deal bucket!
Each coupon is for a meal with a little less. A regular-sized menu at the “discount” price of an XL menu, a free empty bucket... Customers can even find coupons, which will be in store and distributed in deliveries, for 2 free glasses of water, one fry, or its healthier counterpart, a leaf of lettuce.
Ad agency: Sid Lee, Paris.
The little French that I know I am positive this works better in French. It's a fun idea in any language, don't get me wrong, I just think French ads have that *je ne sais quoi* irreverence where this would be better.