Ew! Edible nail-polish? Well yes, it's a step up from your flame broiled scent of seduction. See, food technologists at McCormick, the makers of KFCs 11 secret herbs and spices mix, were tasked by Ogilvy to create two edible nail polish flavours. The KFC brands all-time favourite recipes - Original and Hot & Spicy - now exist as nail-polish that you can lick. It's finger-lickin' good literally.
They didn't just stop there, packaged in a designer bottle and box the product was teased online for two weeks and finally an exclusive launch and tasting party was held. Seriously. VIP nail polish tasting party. You know you wish you were invited to that.
But it gets better. They also launched this music video. We have a aloof-cool beatboxing girl hang around with Mister I can dance like a rubber-band-man even with my hands, and it's so bizarrely detached from anything I know as KFC that I can not help but love it. It's fashion, cool and what the hell? It makes no sense to me, but I don't even care as I'm charmed by the beatboxer. The music video asks Hong Kongers to choose the best flavour to go into mass production. Supposedly. I don't speak beat box.
Commenting on the product launch, John Koay, Creative Director, Ogilvy & Mather, said:
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
The posters are quite simple - one with a man teasingly licking his finger, and one with a woman doing the same. Oh KFC, you're naughty.