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KFC - Love is Forever - (2011) :90

Life in reverse, apparently love is forever if you start out by telling your soul-mate "I'm hungry". For KFC, no less.

Agency: Ogilvy JHB
Client: KFC
Digital Strategy Director: Erik van Wyk
Production Company: Bouffant
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Agency Producer: Liske Van Tubbergh
Agency Art Director: Alexa Craner
Copywriter: Irene Styger
Producer: Shannon Gloyne
Producer: Melina McDonald
Director of Photography: Tim Pike
Production Art Director: Julie Bonnet
Post Production Company: Upstairs Post
Post Production Editor: Kobus Loots
Visual Effects Company: Sinister Post
Music Company: Sony
Post Production Online: Sinister Post
Post Production Online: Pudding/Blade
Post Production Offline: Upstairs

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Anonymous Adgrunt's picture
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AnonymousCoward's picture

Interesting strategy. Borrowing - and then adopting the opposite approach to - the John Lewis ad that gripped the UK:

This goes BACKWARDS in time. Clever.
This has a minimal link with the product. Although I suppose it would be funny if the couple got thinner over the 30".
And this fails to have the nation 'weeping into its teacups'. Filling up their buckets, perhaps.

AnonymousCoward's picture

It also borrows the soundtrack from the John Lewis Christmas ad - the one that brought on accusation of dog abuse.

It's a twofer.

Dabitch's picture

Just so everyone knows which ad you're talking about, it's the one with the worlds worst choice of soundtrack (those lyrics....).

John Lewis - Woman / Never knowingly undersold - (2010) :45

AnonymousCoward's picture

The ad was embedded within the link - but boy, you're fast.


Dabitch's picture

yeps. Figured you didn't know that we had it here in the archive (or that we can add films & images to comments)

Dabitch's picture

Hmmmm. A case of Demo Love perhaps?

AnonymousCoward's picture

Can I please get the name of the song and the artist because its such a beautiful track.

AnonymousCoward's picture

Ellie Goulding- "Your Song"