KIA - "Tough never quits" Josh Jacob (2020) :30 (USA)

Rookie running back Josh Jacobs returns to the streets of his hometown, Tulsa, Oklahoma, to offer his younger self some powerful words of inspiration.

Client: KIA

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Important note, Kia has promised that they will donate $1,000 for every yard gained during the game to three charities dedicated to help the homeless: Covenant House, Positive Tomorrows and StandUp For Kids.