To let people experience the total darkness that is to be a bliind person, UbachsWisbrun JWT, Amsterdam inserted some perfectly fashionable but utterly unfunctional sunglasses into sponsor SpecSavers' racks of trendy sunglasses. When people out shopping for sunglasses tried them on, they couldn't see anything and the pricetag' explained SpecSavers' sponsorhsip of KNGF Guidedogs. This ambient promo is running in all 80 Specsavers stores in The Netherlands.
Thom van Rijckevorsel : Art Director
Thomas Reinhold : Art Director