Koowho "Alcoho-Lock" (2015) 2:24 (Japan)

Well here's a great idea that solves an actual problem. You know-- the way advertising should. A lot of folks are drunk riding bicycles in Japan. To help prevent this, Grey Tokyo and Koowho created Alcoholock: a breathalyzer for your bike. More than that though, it's connected via bluetooth to your smart phone. So if you've had one too many, the bike not only stays locked, but your phone alerts your loved ones so they can yell at you convince you not to try and ride home, but to walk your bike home. If that person in your life refuses to take responsibility for their actions, a little walk of shame never hurts. Great idea, and hopefully it'll save lives, too.

Client: KOOWHO
Advert title(s): ALCOHO-LOCK
Translation of headline to English: DON’T DRINK & RIDE.
Advertising Agency: Grey Tokyo, Japan, Grey Singapore
Agency website: http://grey.co.jp/
Executive Creative Director: Yasushi Ogata
Senior Copywriter: Hideaki Sato
Senior Art Director: Takanori Sakamoto
Project Manager: Sandeep Bhardwaj
Device & App Development: Mayank Kushwaha
Producer: Shinichi Kuwabara
Producer: Tetsushi Kondo
Production Manager: Ryoma Kurata
Movie Director: Yuki Mondo
Cameraman: Jin Ito
Lightman: Shinichi Miyaki
Editor: Kenichi Hirai
Colorist: Ben Conkey
MA: Makoto Kawame
Photographer: Keiko Kanno
Retoucher: Rumi Ando
Web Director: Isao Akutsu
PR: Jin Hattori
Senior Account Director: Yosuke Tanno
Production Company: Amsyt Technologies, amana

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Dabitch's picture

Interesting product and idea. Not sure it'll work every time, but as a general damper on everyones ideas of drunk-riding bikes I think it can be effective if this becomes the new hipster cool item to have.