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Battery, the L.A. based creative advertising agency that makes game changing campaigns for a variety of top global consumer brands, is offering to create a marketing campaign free of charge for a small Los Angeles County business that is struggling to stay open during the COVID-19 pandemic. Dubbed “An Idea for L.A.,” the initiative calls on local businesses in need to submit a company bio and description of the marketing and business challenges they face. Battery will select the most deserving company, which will get an extreme marketing makeover.
“At Battery, we’ve all staked our own careers and livelihoods on the power of creativity to solve big problems,” says Philip Khosid, Chief Creative Officer at Battery. “So we’re stepping up to pay it forward to the city that gave us the opportunity to build the business of our dreams, with the one thing we know works. Because we get it.”
Named Boutique Agency of the Year by ThinkLA and celebrated by Ad Age as a Small Agency of the Year in 2018, 2016 and 2015, Battery’s clients include Netflix and the L.A. Clippers. Anson Sowby, CEO at Battery said, "We’re locals. We’re small and mighty. And we’re joining forces with some like-minded partners in our community to offer our services free of charge to a neighbor in need of help."
Right now, countless Mom & Pop companies and local independent businesses that are critical to the cultural fabric of Los Angeles are scrambling for survival. More than 90% of L.A. businesses employ fewer than 20 workers. It’s home to more minority and women-owned businesses than any other city in the country. The lucky few who were able to get small business emergency loans under the Paycheck Protection Program cannot spend it on marketing.
WHO CAN ENTER AN IDEA FOR L.A.:
1. A local business, established in L.A. County
2. Family/Employee owned and operated
3. Actively involved in giving back to the community
In 500 words or less describe your business, the challenges it faces, and how you think your business can benefit from a strong marketing push. Battery will review submissions and if it’s a fit they will be in touch.
Please submit your info to AnIdeaForLA@batteryagency.com no later than June 15th, 2020. Submissions will be reviewed that week and the winner will be announced on June 22nd.
Battery’s mission is to create brand impact with work that cannot be ignored. The company has been awarded “Small Agency of the Year” by Advertising Age three times over the last five years and has been recognized as one of the Top 50 Fastest Growing Private Companies in LA three years in a row. From its Sunset Boulevard offices in Hollywood, Battery creates global advertising campaigns for forward-thinking clients, including Epic Games, Netflix, Royal Bank of Canada and the L.A. Clippers. For more information, visit batteryagency.com.