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Label - Action made for the launching of Renault Clio 2011 line.

Action made for the launching of Renault Clio 2011 line.

Title: “Label”
Advertising Agency: NEOGAMA/BBH
Product: Renault Clio
Advertiser/Client: Renault do Brasil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas e Wilson Mateos
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Account Director: Luiz Tosi
Account Manager: Thais Pedro and Diego Passos
Advertiser's Supervisor: Frederic Posez, Cássio Pagliarini and Andrea Costa

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Anonymous Adgrunt's picture
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Neo's picture

What does the text say? You've explained the idea in the image, but we can't read it.

neogamabbh's picture

Subscribers of the largest weekly magazine in the country were surprised by the launching campaign of Clio 2011, created by NEOGAMA/BBH. In an August edition, the label that contained the subscriber’s data, usually in rectangular format, had the shape of Clio’s silhouette and contained the sentence "Now you understand that Clio is for you?". This was the first time an initiative of this kind was performed in the magazine by an advertiser from the automotive industry. The action was elaborated to show that Clio, the popular car from Renault, has been made for all, also for the ones that had not yet thought about the possibility of having one.

Neo's picture

Thanks for that. I like it.