Labelium purchases Smartkeyword, the SEO specialist

Acquisition Expands Agency’s SEO Expertise in the Americas and Globally


Labelium, the global digital performance agency operating in 14 countries, has acquired SmartKeyword, the creator of an all-in-one platform specializing in SEO. The acquisition strengthens Labelium’s expertise in the sector by introducing a powerful and flexible tool for its clients in the Americas and abroad. With more than 160 clients and a team of 30 SEO experts, SmartKeyword has completely rethought how SEO is managed by creating a new standard, developing a fully hybrid model consisting of a single platform with all the features needed to manage daily activities and simultaneous access to SEO experts and consultants. 


“We are extremely proud and excited to be bringing on the SmartKeyword team and platform to help us make the process of building sustainable SEO strategies for our clients more efficient,” said Carlos Spallarosa, VP of SEO/CRO of Labelium Americas. “This acquisition affords us a great opportunity to take the strategic and operational aspects of our SEO offerings in the Americas to new heights and we are very much looking forward to integrating its capabilities and maximizing performance for the brands we service.”


Established in 2017 by Louis Chevant and Sébastien Machard, SmartKeyword has positioned itself as a key partner for companies and their SEO projects. SmartKeyword founders will maintain their current positions and assist in Labelium's growth by extending their platform and expertise to the group's clients. Historically an SEO expert, Labelium is recognized as a digital performance specialist, building its integrated offer around a network of 12 agency brands, now including SmartKeyword.


“We have doubled our turnover every year since the creation of SmartKeyword. In Labelium, we have found the ideal partner to accelerate the company's growth further while respecting our history and identity,” said Chevant and Machard. “Joining Labelium means joining a team that shares the same human values and expertise, with the prospect of expanding our solution internationally. We created SmartKeyword with the aim to democratize referencing, and we are happy and proud to be one of the references in our market and look forward to contributing to Labelium’s growth.”


“We are delighted to welcome the SmartKeyword team to our group,” said Sylvain Bonnevide, CEO of Labelium. “This acquisition gives us the opportunity to complete our offer and our SEO expertise, already recognized by the largest global advertisers. This is the seventh external growth operation for Labelium, the third since 2021. This momentum consolidates our ambition to be a major player in the digital performance market.”

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