Softies, this case study carries a kleenex warning. Ready?
In 2015 on Mother's day, Monica was away from her family on a business trip. LAN learned of this and with the help of the Peruvian agency Tribal 121, the company decided to get a message from her son to the aircraft screens on which she was traveling. The result is documented in the following case video. The hidden camera footage became a huge viral sensation in Peru, the most shared video ever, the hashtag #ILoveYouToTheSkyAndBack lit up on all social media channels as other Peruvians declared their love for their mothers and shared this video. And LAN, the "business airline", suddenly had a softer friendlier more family oriented image.
Advertised brand: Lan Peru
Advert title(s): I love you to the sky and back.
Advertising Agency: Tribal 121, Lima, Peru.
Agency website: http://tribal121.com
Creative Director: Lucas Bargen
Head of art: Tomas Perrin
Copywriter: Mario Neuman
Art Director: Pio Dancourt
General Creative Director: Gonzalo Calmet
Account Director: Natalia Baca
Production Company: Katapulta