Language school creates subtitle system... for radio!

Here's a very clever idea from LEW'LARA\TBWA. In Brazil TV has subtitles, but the radio stations that play English Languages music, does not. Realizing an opportunity Cultura Inglesa language school and LEW'LARA\TBWA set about creating what must be the first subtitled radio station.

Very very clever. I like it.

Client: Cultura Inglesa
Ad agency: LEW'LARA\TBWA
Copwyriter: Rafael Pitanguy

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.