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The Last Ever Issue - Gazeta.pl, Mastercard, BNP Paribas (2019) 2:00 (Poland) case Study

This is a great idea. In Poland, where sex education isn't taught apparently, most men learn about women... In porn magazines. To turn this on its head, they bought the leading and most iconic porn magazine in Poland, and changed the content to show women, all women, in a whole new light. 

This is a fantastic idea. I love it!

Title: The Last Ever Issue
Brand: Gazeta.pl, Mastercard, BNP Paribas
Client: Gazeta.pl, Mastercard, BNP Paribas
Entrant Company: VMLY&R Warsaw, POLAND
Agency: VMLY&R Poland
Production Company: Papaya Films, Wavemaker Poland
Creative Director: Dawid Szczepaniak
   
  Maciek Kozina
  Gocha Adamczyk
  Ewelina Wojtyczka
  Ula Mazur
  Anna Kwiatkowska
  Michał Wolniak
  Joanna Adamkiewicz-Wolniak
  Wiktoria Bełz
  Paweł Szczygieł
  Daniel Przygoda
  Katarzyna Rychowiecka
  Julia Szostak
  Inez Ali
  Maria Jeppson
  Gosia Nierodzinska
  Edyta Kotowicz
  Michał Rutkowski
  Marta Życińska
  Dariusz Maciołek

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Congratulations on the Grand Prix in the Gerety Awards!
https://adland.tv/adnews/who-were-big-winners-inaugural-gerety-awards