McCANN Colombia had to communicate that LATAM Airlines now have something called LATAM Entertainment. It's an onboard entertainment system where passengers have full access to movies, musicals, concerts and children's programmes on individual screens during the flight. The visual solution is as simple as it is smart. The airplane seats are superimposed over the seat maps of either a concert, cinema or a circus. Both visually arresting and instant communication.
Advertised brand: LATAM Airlines
Advert title(s): Seat Maps
Media (see available options below): Print and Posters
Advertising Agency: McCANN Worldgroup Colombia
Agency website: http://mccann.com/
CCO: Samuel Estrada
Creative Director: Pablo Naval, Diego Melo, Daniel Gonzalez
Art Director: Diego Melo, Carlos Revollo
Copywriter: Pablo Naval, Manuel Espítia
Illustrator: Carlos Revollo
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