There's a French mannequin out there who fell in love with another mannequin who got carted off to L.A. That's the basis for this case study for Le Slip Français, a French underwear company with the big dream of opening a shop in L.A. On a side note, it's amazing how many hipsters have discovered underwear. There's a brand here in L.A. called Me Undies that must spend a shit ton on billboards. Everywhere I look I see their instagrammy images. And that's just one of like four or five that have popped up all of a sudden.
Sorry, I digress. So in order to generate awareness about Le Slip Français, BETC sent a mannequin on a cross country tour of America until he got to L.A. As he narrates the story you realize in typical french fashion, that the idea of monogamy is a foreign concept but whatever-- from New York to Vegas he goes until finally, like all young dumb and naive people, he sets his feet on the grimy syringe-laden shores of Venice Beach.
Oh yeah, all along the way they also had a Kickstarter to raise $30,000 to open a shop. Hopefully it's not on Abbot Kinney Blvd in Venice, as 30,000 won't even cover one month's rent. Should have added an extra "0" to that.
Bonne chance, Monsieur Sous-Vêtements.
BRAND LE SLIP FRANÇAIS
BRAND MANAGEMENT GUILLAUME GIBAULT
AGENCY MANAGEMENT MARIELLE DURANDET
CREATIVE DIRECTOR STEPHANE XIBERRAS
COPYWRITER GUILLAUME PALMANTIER
ART DIRECTOR GAELLE RICHARD
ART DIRECTOR ASSISTANT DAVID TROQUIER
TRAFIC MARINE POINT
PRODUCTION HOUSE CURVEBALL PROD
PRODUCER EDOUARD LE SCOUA, ANTONIN ROMEUF