It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.
Client: League Against Cancer
Agency: Y&R Lima
Flavio Pantigoso (Executive Creative Director)
Christian Sánchez (Head of Art)
Daniel Lobatón (Copywriter)
Mirko Cuculiza (Art Director)
Patricia de la Cuba (Agency Producer)
Carla Wilson (Account manager)
Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button, or using our amazon affiliate links.