Lennox "Degrees of Perfect" (2016) 2:00 (USA)

Take temperature controlled walls plus thermochromic paint that reacts to changing temperatures and some murals created by street artists )but not on the street of course because it's illegal) and you get a mural that keeps changing. When heated air from Lennox systems is applied to the murals, the thermochromic paint layer becomes colorless, revealing the base coat underneath, which provides a second layer for the artists to express themselves in a two-part visual story. When introduced to cool temperature, the color returns.The street artists in question are street artists: Bacon, Dodo Ose, 123Klan, Slick and Zek One. It's a really nice piece of content, but I don't know who it's meant for. I can't imagine a younger demographic has the dosh to buy or replace their heating/cooling element as they're most likely living in apartments. Looks nice, anyway.
In any case there's a live exhibit, happening today at the Container Yard in Los Angeles.

Agency: GSD&M
Title: Degrees of Perfect
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Marceau, Kris Wixom, Alisa Wixom
Creative Directors: Ray Longoria, Sean Keith
ACD, Art Director: Kyle Mitchell
CD, Experience Design: Rye Clifton
ACD, Experience Design: Maria D’Amato
Writer: Jon Miller
Designer: Steve Wolf
Project Manager: Lauren Bowen
Executive Producer: Laura Busino
Producer: Natalie Lum Freedman
Media Producer: Kelly Grant
Digital Producer: Kate Blair
Account Leadership: Mark Durein, Claire Tudor
Marketplace Planning: John D’Acierno
Business Affairs Manager: Linda Nhan
Social Media Manager: Charlie Joslin
Media Planner: Molly Herman
Communications Manager: Chelsey Korman
HVAC Engineers: Tom Johnson (Lennox Corporate); Alain Savard (Lennox Premier Dealer Climatisation B.S., Montreal); Zack Giron and Yuval Giron (Lennox Premier Dealer AZ Air Conditioning & Heating, Los Angeles)
DJ Set: Toro y Moi
Original Music: starRo
Music Manager for starRo: Cameron Rath, owner of Vibe Coach
Production Company/Lead Artists: ASHOP CREW
Director: FLUKE (president of ASHOP CREW)
Production: A’Shop Creative Studios, Inc.
Lead Artist/Curator: FLUKE
Project Coordinator: Pascale Godbout
Director of Photography/Editor: Mikael Carriau
Director of Photography/Editor: Jeremie Boivin
Artist: BACON
Artist: DODO OSE
Artist: 123KLAN
Artist: SLICK
Artist: ZEK ONE
Scott Owens—Founder/CEO, DoStuff Media
Erin Shorts—National Events Manager, DoStuff Media
Mitchell Frank—DoLA Founder; Spaceland Presents president
Ben de Ayora—General Manager, DoLA
Melissa Aquino—Account Manager, DoLA
Jasper Kuo—Production Manager, DoLA

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