For one night only, Lenovo through a party featuring artists projecting their works on the sides of buildings via a Yoga Tablet 2's built in projector, with some DJ's helping get the feet moving, too. I feel like we've seen dozens of iterations of "send artists out and use/wear product X and have a dj there too," that they all feel like the same event over and over again. Still, I'm glad advertising is here to support street artists. Seems like we should cut to the chase and have brands just sponsor one every year.
Agency: We Are Social