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Leo Burnett Milan and Mc Donalds : Mc Graduation #Graduation2020

In italy, going through a years worth of notes and cramming your homework is a long-standing tradition, nearly all students since 1984 have played the song Notte Prima Degli Esami (the Night Before Exams) at least once. Passing your exams before graduation is a big nerve-wrecking deal. 

But the students will take their final exams this year will never get to experience a true, traditional Italian maturità. With schools having been long-distance for so long, cramming for the exams is different this year, and may require a lot of extra reading. McDonald’s Italy delivered a social media campaign targeted to these students, reminding them to take a tasty break when assignments got blurred together, to keep their studying spirits up and bellies full. 


Client: McDonald’s Italy

Chief Marketing Officer: Giorgia Favaro

Retail Marketing Manager: Antonella Tarallo

Retail Development Coordinator: Elena Romagnoli

Retail Consultant: Paola Di Sciascio

Digital Lead: Elisa Bianchi


Digital Consultant: Francesca Pelizzola



Agency: Leo Burnett Milan

Creative Director: Nicoletta Zanterino

Senior Copywriter: Maria Chiara Alegi

Junior Copywriter: Francesca Amadasi

Junior Art Director: Sonia Montella

Head of Client Services: Acsinia Messina

Senior Account Manager: Francesca Bertocco

Account Executive: Serena Giuliani

Strategic Project Manager: Simona Ventrella


Community Manager: Federica Doria, Cristian Di Pietrantonio

Head of Planning: Ilaria Fruscio

Senior Strategic Planner: Ornella Vittorioso

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