Leroy Merlin - Life's Adventure (2017) 1:50 (France)

Here's a bit of inspiration for you today: a house on water. In this spot for home improvement store Leroy Merlin, the sea is a metaphor for a couple going through the various phases of life while renovating their home. Apparently the production was crazy, too. They shot the scenes three times, on dry land, on a moving set and also on water. It took seven days in South Africa, and needed a whole host of divers, drones and helicopters to get it right. The song, by the way, is a cover of Rod Stewart's "Sailing," and you couldn't have picked a better track if you tried.

Brand: Leroy Merlin
Ad Agency: BETC Shopper
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Creatives: Viken Guzel, Jean-Marie Gateau
Director: Reynald Gresset
Production Company: La PAC

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.