/** */ Levi's - Swimmer / Mad about the boy - (1992) :60 (UK) | Adland

Levi's - Swimmer / Mad about the boy - (1992) :60 (UK)

Dinah Washington's version of "Mad about the boy" is the backdrop to this iconic Levi's ad, where a handsome man swims through the neighborhood pools. It seems he also swims through the seasons, even decades, as we spot fifties families, backyard BBQ, and tiki bars, as well as snazzy sixties garden parties. He brings a girl with him to the last pool jump, a dive into an Olympic sized blue from a high height. In the end, we are all mad about the boy, and we have learned that the more you wash them, the better they get. So effortlessly cool.

Ad Agency: BBH

Director: Tarsem

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