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LG Electronics USA and Disney used the recent “Star Wars Day” - “May the 4th be with you” - to launch a clever out-of-home teaser campaign in New York’s Times Square for an upcoming LG-Star Wars collaboration.
HS Ad USA, LG’s long-time in-house agency, created a mystery message appearing on May 4 on LG’s massive two-sided electronic billboard in Times Square…entirely in Aurebesh, the Star Wars language.
Client: LG Electronics
Senior Director, Marketing, Home Electronics: Jose Cardona
Agency: HS AD USA, LG Electronics Company
Executive Creative Director: John Long
Creative Director: John Price, John Kim
Design Director: Alison Frost
Account Leads: Robert Sim, Dan Tower
Project Lead: Tulika Sodera, Jessica Wickenheisser
Executive Producer: Scott Zaretsky
Editor: David Ducane