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LG "Stand Off" - printad, Israel

The concept here is that you're duelling at dawn, getting things out of the fridge fast enough to all a hungry baby.

 

"In a world where fast instant access or an additional couple of minutes spent rummaging through the fridge can be the difference between your toddler staying in "quiet&relaxed mode" or going into full fledge "panic attack mode" – you'd better think about getting LG's new Door-in-Door fridge…or else!"

Advertising Agency: TBWA\YEHOSHUA, TEL AVIV, ISRAEL

Agency websitehttp://www.ytbwa.co.il/

Creative Director: Mia Kerman, Noga Kara

Art Director: Kobi Benwalid

Copywriter: Tal Yeger

Illustrator: Igor Kovyar

Account manager: Shahar Ben NaimNitzan Cimerman

 

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