Libero - UP & Go / the Dawn of Baby - (2000) :45 (Sweden)

Happily breaking the current mold of regular diaper ads, I've seen this ad melt the heart of a very picky copywriter who also happens to be a very proud dad.
Bullseye on the emotion, Libero. Right in the kisser. Tagline: Up& GO - for children who have started to walk.

Agency: Forsman och Bodenfors, Gothenburg.
Music : Intro (Macabre Noise Holocaust) Autophagia

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